Personas

I created two personas for a project where I was the lead UX designer, aimed at attracting new customers not represented in our existing persona pool. Collaborating with product management, I developed profiles of our target audience and identified companies that aligned with these profiles. I then crafted surveys to gather quantitative data and establish contacts for in-depth interviews. Following this, I conducted one-on-one interviews to collect qualitative insights. Using the findings from both the surveys and interviews, I identified the two personas below and created an overview page with key information, alongside a detailed page for each persona. These personas served as references to guide the project's roadmap and development.