I am a Principal UX Designer with 20 years of experience building the digital tools that run complex global businesses.
I build design systems that work for everyone. I keep things consistent even across huge global platforms.
I turn deep user research into clear plans that actually work for both the business and the tech team.
I help engineers and executives see the same vision. I make sure great design always has a seat at the table.
Good design is more than just how things look. These are the tools I use to get teams on the same page and build better software.
Mapping out the whole journey to see how people and technology work together.
Turning research into clear paths for where the product should go next.
Setting up the rules and workflows so big teams can work together without things getting messy.
Fixing messy systems by organizing information so it actually makes sense to the person using it.
Creating stories and prototypes that show where we could be in a few years to help the team focus on the big goal.
Bringing leaders and engineers together to talk through choices and get everyone moving in one direction.
Great software starts with healthy teams. I use my 20 years of experience to help designers find their voice and help businesses find their path.
I help designers move beyond just completing tasks. My goal is to help them become true strategic partners who understand how their work affects the business and the people using it.
I help executives and product leaders understand the "Why" behind design. By showing how user needs drive product success, I make sure design has a seat at the table from day one.
I treat team chemistry like I treat softball coaching. I create a space where it is safe to try new things and learn from mistakes. My job is to clear the hurdles so the team can perform at their best.
I enjoy taking what I know about complex systems and using it to solve everyday problems.
A mobile tool designed to handle the fast-paced math of youth sports rotations. It handles all the league rules and player safety checks in the background so coaches can focus on the game.
Howell, Michigan
I focus on the digital engines of industry. For two decades, I have helped global companies fix their workflows and make sense of massive, complicated engineering systems. I believe that even the most difficult software can feel simple if you have the right strategy and a team that is moving in the same direction.
This is why I lean so heavily on a coaching mindset. Whether I am leading a design team through a complex audit or coaching youth softball here in Michigan, my goal is the same: I want to clear the hurdles out of the way so my team can win.
I create safe spaces for designers and engineers to try new things, learn from mistakes, and eventually build software that actually helps people do their jobs.
Years of Experience
Design Leader